Middle East

New brand identity reinforces THA values

Students, faculty and staff in the forecourt of Tucson Hebrew Academy on Nov. 3 after THA’s new sign was revealed. (Courtesy Tucson Hebrew Academy)

Tucson Hebrew Academy introduced its new brand identity to the community on Tuesday, Nov. 3, celebrating with morning coffee, cocoa and refreshments. THA is the only school in Tucson providing K-8 education that combines a strong secular program, integrated Jewish education, and a warm sense of community celebrating Jewish culture and values.

“In today’s environment where there are many choices to consider when educating children, we need to communicate our brand promise and connect with the hearts and minds of the community in a meaningful and efficient way. We believe our new identity and tagline capture the essence of the THA experience and will help parents quickly understand the THA difference,” says Jon Ben-Asher, head of school. THA’s new tagline is “Enriching experiences. A lifetime of value.”

THA partnered with Bromberg Consulting, a Tucson-based branding firm, to lead the rebranding process, which included market research, strategy development and creative execution.

For more information, visit thaaz. org.