One of the new technological wonders in golf, says Scott Gregoire of Van’s Golf Shop, is the Big Bertha Alpha driver coming out next month from Calloway, a company that had been struggling in recent years.
Over the last two years, Calloway’s new CEO, Chip Brewer, “turned Calloway around back into the product-innovating company that they once were,” he says.
The Big Bertha Alpha performs well, says Gregoire, who’s seen it demonstrated on a machine and heard about people testing it in the field.
“You can put technology into a club but if it doesn’t perform well, what’s the point?” he says.
The Big Bertha Alpha has a small weighted rod that’s inserted into the bottom of the golf club. “There’s a little port on the bottom that you can unscrew and take that weight out,” says Gregoire, explaining that the rod is weighted differently at each end, so a player can reverse it, changing ball flight and spin rates.